Reputation management is the effort that you make when you want to influence what people say and think about your business, brand, or products that you offer. Nowadays, many people are online and a huge amount of feedback or communication now happens online. Some of the online places that communication happens include social media platforms, search results, and community engagement. That is the reason why reputation management is also known as online reputation management. No matter the name, the goal will always be to know how to control or improve how other people and your customers perceive your brand.
Many businesses nowadays live or die on reviews
What customers say about your brand is very important. When you search for a restaurant near me the first thing that you are likely to check are the reviews written about the restaurant. If you find out that the restaurant has poor reviews or negative ratings, you are most likely to avoid the restaurant. That is what reviews can do for you. What will appear to search results is what many of your customers will see, believe and even respond to it. You can spend a lot of time trying to advertise and convince people how good you are but as long as your reviews are not good, you will not convert traffic to sales. Many customers avoid a business because the business had bad reviews. Therefore, it is very important to always work on making sure that customers are writing great reviews about you as advised by Francis Santa.
It is a way to know what customers are saying about your business
Reputation management is also very important because it will help you know what other people are saying about your business. According to statistics, it has been found out that 85% of online consumers trust reviews. It has also been found out that at least 88% of customers look for reviews to determine whether they should be settling for a business or a brand. If you have great customer reviews, then you do not have to worry about anything.
In this social media era, things normally spread like fire. One moment you may be making sales and enjoying great profits and another one your brand's reputation is down the tubes. When your reputation goes down, your business will go down.
That is the reason why it is very important to track and know how to respond to what other people are saying about your business and brand. You can easily do that by simply using a proper response channel. If you do it the right way, there are many chances that you will turn a frustrated customer into a loyal customer.
To enjoy a great conversion rate
According to Francis Santa reputation management also matter to many companies because it aids in a better conversion rate. When you do not manage your online reputation very well, you are digging your company's grave. If you do not do anything about it, be ready to lose customers.