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  • Writer's pictureFrancis Santa

A simple guide to reputation management

Reputation management is simply the process of influencing and controlling the audience's perception of your brand by responding to your customers. There are many ways that a company can use to analyze the reputation of a company and the most common one is using social media monitoring tools. Companies can manage their reputation through platforms such as emails, social media, and Chabot's among others.

How a company can benefit from reputation management

The world is crowded with very many brands and solutions. To stand out from the rest, it is very important to strive to maintain a great reputation as observed by Francis Santa. The reputation of a company is very easy to damage or fragile. You may have to build a good reputation for a very long time but it will only take one mistake to erase all the good deeds. Also, there are many places that customers can now use to leave their feedback or reviews. Many customers will not be eager to leave reviews especially when they are satisfied with your services or products. Once customers get a negative experience, many will rush to go and comment on forums, social media, and in comments as well. Such feedback can be very harmful to businesses because many customers love to research before they make any step to buy products and services. When they find out that you have many negative reviews, that will stop them from buying products and services from you.

Having a great reputation is very important for any brand that sells its products on different platforms on social media. A good example is Amazon or eBay. Reputation is also very important to restaurants, real estate, shops, and even other government agencies as long as the business appears on a google search. When people search for restaurants near them, the first thing that they will want to find out is what other people are saying. When the reviews are negative or when the rating is low, they will look for the next available option. therefore, it is very important to work on creating a good reputation.

Reputation management and how it works

There are three important stages of reputation management according to Francis Santa. The process includes feedback detection, developing or coming up with a proper strategy, and dealing with negative reviews or feedback.

The first important step is to know how to detect negative feedback online. You should make sure that you can check in real-time what people are saying about your company and brand through the feedback section. You can also monitor what people are saying through monitoring google search reviews. If you have an online presence, always ask for a report on customer feedback

The second important step is making sure that you are coming up with a great strategy. Most of the negative feedback online comes from a low-quality product or not handling customers in the right way. After knowing where the negativity emanates from, work towards making things straight again. Having all your customer feedback in one place will help you detect and know the way forward.

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